Yet another Update, plus Reader Mail
You can join Baxter, WDI’s senior vice president of concept development, as well as Emmy-winning production designer Bob Keene as they salute their mentor, Dr. Maxine Merlino, former Dean of Fine Arts, California State University, Long Beach, Thursday May 16 at Disneyland’s exclusive Club 33.
Baxter and Keene will reflect upon their careers, and the great impact and influence Dr. Merlino has brought to their respective work. Dr. Merlino will share with the guests highlights of her illustrious career, from her days working with famous Hollywood producer Preston Sturges to her career as Dean of CSULB’s School of Fine Arts.
The evening fund-raiser includes an elegant dinner in the charming New Orleans ambiance of the members-only club, admission to Disneyland and DCA. A silent auction will include: Disney artwork, special art pieces by Tony, Bob and Dr. Merlino, a Club 33 dinner package, and a round-trip ticket to New York. There are two tiers of attendance:
The school will be opening the Merlino Gallery, and the proceeds will help with the creation of the new gallery. A portion of the donation will be tax deductible. For tickets, please contact CSULB at (562) 985-4280 Okay, commercial over. On to the letters. A Facilities crewman wrote:
A former ride operator wrote:
Michael revealed:
Actually, your explanation sounds more ominous than my own conjecture! I don’t like the idea of Mickey placing kids on a quota. Sounds like the 10 items or less line at the grocery store. A cast member added:
Reader Russ confirmed that the DCA did, in fact, install a stamp machine, but when he saw it last week, it was out of order. Maybe it’s just being rehabbed, I suggested. (Actually, the stamp machines are not owned or operated by Disney, but by another organization heralded for its promptness and lightning-quick reaction time—the U.S. Postal Service.) As for guests being unable to find out easily from Guest Relations were their commemorative brick is, it turns out that, as yet, Guest Relations doesn’t exactly sell the bricks. That’s the job of the merchandise department, DelivEars, which operates the 800 phone number. Guest Relations does staff a cart between the two parks as an aggressive way of distributing applications for bricks, but the applications are forwarded to DelivEars. Cast members there are armed with a radio, but no phone and no computer—so far. Expectation is that in the near future the cart should be equipped with a computer to enter the data on the spot, assign the brick location and print out the Certificate of Authenticity. Recently, a tipster noticed WDI working on some R/F transmitters out of one of the ticket booths. Some merchandise cast members expressed concern that new operating procedures seem to discourage teamwork. Not true, say managers. Named “Simba’s Pride,” the new program requires the floor or “greeter” cast members to assist guests in finding their selection and, of course, suggest additional merchandise. “It’s nothing we weren’t already doing. We just want the greeter cast members to be more interactive, thus taking some of the pressure off of the cashier,” says a manager, while admitting, “It sounds great on paper. I don’t know how efficient it is overall, considering our labor allowance is nowhere near what it should be.” Speculation that cast members will be reprimanded for assisting (“interfering with”) other cast members is “ridiculous,” he explains. “We don’t want to see the floor cast members folding and stocking because they tend to ignore the guests when they do. They are absolutely allowed to pick something up off the ground or put something back where it belongs. They just aren’t supposed to get engrossed in a project without being asked. If a lead feels that all of the guests in their shop or ‘zone’ are being serviced or we notice that a fixture or display is in dire need of attention, then we ask the cast member(s) to work on something and let any other floor cast know to cover their zone.” An hourly confirmed: “From what I understand, Simba’s Pride is a very good thing. It really sounds like they’re putting the guests first. Basically, cast members just do their normal routine on the floor (ringing, guest service, etc.). But, they have to make sure that all the guests have been tended to before doing what’s called “task work” (i.e., taking out the trash, straightening product, dusting, etc.). You have to get a lead or manager’s permission to do the “task work.” Most of the time, they will let you do it when there are no guests in the store. “I think this system may work out well. It allows cast members like me to focus more attention on the guests rather than other things. On the other hand, no one likes an untidy store. But, my leads are really nice about it and they know when something needs to be cleaned up.” Management attributes cast members’ fears to their natural resistance to change. (“It’s really no big deal, but 90% of the cast members HATE change and are fighting us and questioning us every chance they get.”) Tina Calles wrote:
Don Shields wrote:
Sal Gomez recalled:
Alan Sadwin alerted:
Mike Nash wrote:
Margaret wrote:
Anna also chimed in on the same subject:
Finally, reader Vincent S. Randall thinks he may have a solution to all that ails the parks. He wrote:
That would be a novel approach! For me, I don’t know what would work best. Because every time someone comes up with a formula for explaining success (attendance numbers, gate receipts, numbers of complaints, number of compliments, amount of attraction downtime, etc.) management will turn attainment of those goals into a soul-less formula and sacrifice the million other things that go into Making Magic on a daily basis. Any one factor can be easily manipulated.
In each case, the numbers would be manipulated to achieve the goal, but the park as a business suffers and guests’ experiences don’t necessarily improve.
Here’s my three-part formula: First, encourage cast members to view Disneyland through the guests’ eyes. What would make my day? Basic safety, cleanliness, courtesy, smiles and laughter, a wonderful show—what goes into making those and what can I do to contribute? Second, encourage management to view Disneyland through both the guests’ eyes (see previous paragraph) AND through the hourly cast members’ eyes. How can we help cast members to deliver safety, cleanliness, courtesy, smiles and laughter and a wonderful show? And third, make as much money as possible while working within those first two guidelines. You can write to David atthis link..
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