Disney’s partnership with Formula 1 racing will be extended through 2028, it was announced today during a media preview of D23: The Ultimate Disney Fan Event in Anaheim.
As part of the collaboration, and to commemorate the upcoming 20th anniversary of Disney and Pixar’s “Cars”, Lightning McQueen will debut an all new livery at the FORMULA 1® GRAN PREMIO D’ITALIA in Monza this September.
“Our mission with the F1 partnership is to bring Disney magic to fans in unexpected and creative ways, whether they’re watching at home, trackside or engaging on social,” said Joss Hastings, Senior Vice President Marketing at Disney Consumer Products. “Building on the momentum established with Mickey & Friends, expanding our relationship to include Pixar’s Cars at Monza GP presents an exciting opportunity to ‘Fuel the Magic’ and bring together two fandom communities that share the same love of speed, spectacle, and heart. The future of this collaboration belongs to those fans, and our goal is to continue building moments that celebrate their passion.”
Fans attending D23: The Ultimate Disney Fan Event in Anaheim have the first opportunity to see and shop the Disney and Pixar’s Cars Collection with Formula 1® in person. The collection features jackets, sweatshirts, tees and caps, as well as Disney Store exclusives.
The collection will debut first at the at the Disney Store booth at the convention, as well as on DisneyStore.com starting at 9:00 a.m. on August 14. Select items will be available through the Formula 1® Official Online Store starting August 27, as well as at at the Formula 1® Gran Premio D’Italia 2026 in Monza this September.
“The success of our partnership with Disney has demonstrated what’s possible when two globally loved brands come together around a shared vision for creativity, storytelling and fan engagement. Extending our relationship reflects the strength of that collaboration, and our ambition to continue creating new experiences for fans around the world,” said Emily Prazer, Chief Commercial Officer at Formula 1®. “This merchandise collection is a natural next step and brings together the excitement of Formula 1 with Disney and Pixar’s Cars in a way that feels both authentic and nostalgic. For many fans, Cars was an early introduction to the thrill of racing, making this collaboration a fun way to celebrate the enduring appeal of the sport through characters that generations have come to know and love.”
Following a record-breaking auction, which raised over $200K for Make-A-Wish International, Disney has commissioned a second custom Mickey Mouse inspired Bell Racing helmet. Fans in the U.S. can enter a Prizeo sweepstakes for a chance to win a replica version, with net proceeds* benefiting Make A Wish America.
