Update for January 7 – January 13, 2008
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[Ed. Note: A reader wrote in to ask why I did not include the renaming of the Disney-MGM Studios in my list of top Walt Disney World stories of 2007 last week. My reasoning is that it’s a top story of 2008, as the changeover actually occurs today. That’s why it’s the lead story.]
Say Hello to “Hollywood”
Today marks the dawn of a new era at Walt Disney World. The Disney-MGM Studios Theme Park is no more, the name being replaced by Disney’s Hollywood Studios. This is the biggest renaming of a Disney park since Euro Disneyland became Disneyland Paris. (The only other Disney park to get a new name was when EPCOT Center became Epcot ’94, and then Epcot ’95 before finally taking the name “Epcot.”
The old MGM lion has left the building, along with the old black, gold, red, white and blue logo. Today marks the dawn of the era of a black-and-gold logo featuring Mickey Mouse. Image © Disney.
The reasons for the renaming are many. The official reason was laid out by Walt Disney World President Meg Crofton when the change was announced, stating, “The new name reflects how the park has grown from representing the golden age of movies to a celebration of the new entertainment that today’s Hollywood has to offer—in music, television, movies and theater.” And, of course, there was probably no way to keep Disney from using the line “Now Hollywood is our middle name!” Of course, the deal for Disney to gain the rights to use the MGM name and logo for a theme park has run out, so the new name primarily addresses that issue.
In any case, the Studios will be the site of most of the major developments this year at Walt Disney World. From the highest profile attraction (the Toy Story Mania attraction) and the only scheduled new parade (Block Party Bash) to a retooling of Playhouse Disney Live on Stage that will include characters from Mickey Mouse Clubhouse, Handy Manny and Little Einsteins, the Studios are in for a lot of changes. In support of Toy Story Mania, that section of Mickey Avenue will become Pixar Place.
Of course, there is also the rumored changeover of the Chronicles of Narnia walkthrough exhibit to highlight the next film, Prince Caspian, to be released in May. There are other rumored changes afoot, but none sufficiently-confirmed to report yet. In any case, the Studios will likely be the park in focus at Walt Disney World for most of this year.